About Aeramide
Everyday Luxury. Lasting Elegance.
Meet Vijaya Sirsikar
Vijaya Sirsikar's journey is one of resilience, determination, and dreams that refused to fade. Born in a small village in Latur district, she grew up surrounded by restrictions that often tried to define her path. Though her education initially led her into fields outside her true passion, she pressed forward, earning her bachelor's degree in Mumbai and later moving to Pune in search of career opportunities.
While working across different sectors and managing family responsibilities, Vijaya carried a quiet dream in her heart: to one day build something of her own. Like many ambitious minds, she faced an inner battle — the stability of a job versus the pull of entrepreneurship. Her responsibilities were heavy, and her ambitions often had to wait. Yet the dream never left her; it whispered in moments of doubt, pushed her through exhaustion, and reminded her of the life she wanted to create.
A Message from Our Founder
"AERAMIDE is more than jewelry. It's a reminder that your circumstances don't define you — your courage does. Every piece is designed to celebrate the woman who wears it: strong, resilient, and beautifully herself. This is for every woman who has ever dreamed, doubted, and dared anyway."
— Vijaya Sirsikar
Where Elegance Meets Everyday
Our Vision
To redefine modern jewellery by bridging the gap between luxury and everyday wear — creating timeless, ethically crafted pieces that empower self-expression and become part of life's daily story.
Our Mission
At AERAMIDE, our mission is to design demi-fine jewellery that blends elegance with durability, accessibility with artistry. We are committed to using ethically sourced materials, sustainable practices, and meticulous craftsmanship to deliver pieces that are versatile, enduring, and deeply personal — jewellery that belongs not just to moments, but to you.
Craftsmanship
Design
Ethics
Durability
Our Back Story
The idea for AERAMIDE began with a simple observation: jewellery is often divided into two worlds the untouchable luxury of fine pieces reserved for rare occasions, and the fleeting fast-fashion accessories that fade as quickly as the trends they follow. But what about the space in between? Jewellery that is refined yet wearable, timeless yet accessible, personal yet versatile.
That space became the heart of AERAMIDE. Our name is inspired by Aera, meaning "love" in Korean, and Mide, derived from the reverse of "demi," symbolizing strength and durability. This embodies the brand's purpose: to create pieces that balance elegance with endurance, designed to be worn every day while being cherished for years to come.
Our Quality Promise
Each AERAMIDE piece is crafted using precious metals and ethically sourced stones, ensuring beauty, durability, and integrity in every design.
We stand by the quality of our jewellery. Every piece undergoes strict quality checks before it reaches you.
Our demi-fine jewellery is designed to last — combining the artistry of fine craftsmanship with the practicality of everyday wear.
We are committed to sustainability and transparency, so you can feel as good as you look wearing AERAMIDE.