Cookie Policy

How we use cookies to enhance your shopping experience

Last updated: January 15, 2025

Introduction

This Cookie Policy explains how Aeramide Jewelry uses cookies and similar tracking technologies on our website www.aeramide.com. This policy provides information about what cookies are, what types we use, and how you can manage your cookie preferences.

By using our Website, you consent to our use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies, please adjust your browser settings or refrain from using our Website.

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They help websites remember information about your visit, making your next visit easier and the site more useful to you.

Cookies cannot harm your device and do not contain viruses. Most cookies contain a unique identifier called a cookie ID: a string of characters that websites and servers associate with the browser on which the cookie is stored.

Why We Use Cookies

  • Remember your preferences and settings
  • Keep you signed into your account
  • Understand how you use our Website
  • Improve Website performance and user experience
  • Personalize content and product recommendations
  • Deliver relevant marketing messages
  • Analyze Website traffic and usage patterns
  • Ensure Website security and prevent fraud

Types of Cookies We Use

Essential Cookies

Required

Required for Website operation

Examples: Session cookies, authentication, security, load balancing

Duration: Session or up to 24 hours

Functional Cookies

Optional

Enhance Website functionality and personalization

Examples: Language preferences, recently viewed products, wishlist items

Duration: Up to 1 year

Analytics Cookies

Optional

Understand Website usage and improve performance

Examples: Google Analytics, Microsoft Clarity, page views, user journey

Duration: Up to 2 years

Marketing/Advertising Cookies

Optional

Deliver relevant advertisements and measure campaigns

Examples: Google Ads, Facebook Pixel, remarketing, conversion tracking

Duration: Up to 1 year

First-Party vs Third-Party Cookies

First-Party Cookies

Set directly by Aeramide through our Website. These are primarily essential and functional cookies necessary for Website operation.

Third-Party Cookies

Set by external services we use:

  • Google Analytics: Website analytics
  • Microsoft Clarity: User behavior insights
  • Razorpay: Payment processing
  • Google/Facebook: Authentication and advertising
  • Cloudfront: Content delivery network

Specific Cookies We Use

Cookie NameProviderPurposeTypeDuration
aeramide_sessionAeramideMaintains user sessionEssentialSession
cart_idAeramideStores shopping cartEssential30 days
user_tokenAeramideAuthenticationEssential7 days
currencyAeramideCurrency preferenceFunctional1 year
recently_viewedAeramideProduct historyFunctional30 days
_ga, _gidGoogle AnalyticsUsage analyticsAnalytics2 years
_clck, _clskMicrosoft ClarityUser recordingsAnalytics1 year
_fbpFacebookAd targetingMarketing90 days
__stripe_midRazorpayPayment securityEssentialSession

How to Manage Cookies

Cookie Consent Banner

When you first visit our Website, you'll see a cookie consent banner allowing you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize your preferences

Browser Settings

You can control cookies through your browser settings:

Chrome:Settings → Privacy and Security → Cookies
Firefox:Options → Privacy & Security → Cookies
Safari:Preferences → Privacy → Cookies
Edge:Settings → Privacy, search, and services → Cookies

Opt-Out Links

Google Analytics: tools.google.com/dlpage/gaoptout

Google Ads: adssettings.google.com

Facebook: facebook.com/ads/preferences

Microsoft Clarity: Via cookie settings on our Website

Do Not Track

Some browsers offer a "Do Not Track" feature. Our Website currently does not respond to Do Not Track signals, but you can still manage cookies using the methods above.

Consequences of Disabling Cookies

If you disable cookies, you may experience:

  • Inability to add items to cart or complete purchases
  • Need to sign in repeatedly
  • Loss of personalized settings and preferences
  • Inability to access certain Website features
  • Less relevant product recommendations
  • Repeated display of cookie consent banner

Local Storage and Other Technologies

In addition to cookies, we may use:

Local Storage

Stores data in your browser with no expiration date.

Used for: Cart persistence, user preferences, recently viewed items

Session Storage

Temporary storage cleared when browser tab closes.

Used for: Temporary form data, single session preferences

Pixel Tags

Invisible images that track activity.

Track: Email opens, page views, conversion tracking

Cookie Policy for Specific Regions

European Users (GDPR)

Under GDPR, we:

  • Obtain explicit consent for non-essential cookies
  • Provide detailed cookie information
  • Allow granular cookie control
  • Process cookie data lawfully

California Users (CCPA)

California residents have the right to:

  • Know what personal data cookies collect
  • Delete cookie data
  • Opt-out of sale of personal data
  • Non-discrimination for exercising rights

Updates to This Policy

We may update this Cookie Policy to reflect changes in our cookie usage, legal requirements, industry practices, or technology.

Changes will be posted on this page with an updated "Last Updated" date. Significant changes may be notified via email or Website banner.

Contact Us

If you have questions about our Cookie Policy or cookie practices:

Aeramide Jewelry

Email: privacy@aeramide.com

Phone: +91 98765 43210

Address: Aeramide Jewelry Pvt. Ltd.
123 Business District, Mumbai, Maharashtra 400001, India

Data Protection Officer:

Email: dpo@aeramide.com

Cookie Consent Statement

By clicking "Accept All Cookies," you consent to the storing of cookies on your device for essential functions, site analytics, and marketing purposes. You can modify your preferences at any time through our cookie settings.